Quick Answer: Sewell Appliance has renovated its Living Kitchen — a 1,613-square-foot Sub-Zero, Wolf and Cove display inside its 12,000-square-foot Atlanta showroom — for the first time since 2018. The redesign, led by OPN Architects, showcases roughly 86 products across two fully integrated kitchen environments, plus a dedicated area for range and ventilation comparisons, with an outdoor product area planned to open as new units become available.

What Is the Living Kitchen at Sewell?

The Living Kitchen is Sewell Appliance's dedicated Sub-Zero, Wolf and Cove showroom space — a display built to let homeowners, designers, and builders experience the full product portfolio the way it would actually look and function in a finished home, rather than as individual units lined up on a showroom floor.

It's a significant space by market standards. At 1,613 square feet, it's the second-largest Sub-Zero, Wolf and Cove dealer display in the market. The largest is at CR Design Center | Westside, Sewell's parent company — which gives some sense of how much the broader Construction Resources family has invested in this brand relationship.

Why Did Sewell Renovate the Living Kitchen Now?

The previous layout, last updated in 2018, no longer reflected where kitchen design has moved. According to David Martinez, Showroom Manager at Sewell Appliance, the old display wasn't built around what's now standard in high-end kitchens: panel-ready appliances and seamless, integrated design.

The timing also lined up with a broader brand moment. Following the recent renovation of the Sub-Zero, Wolf and Cove showroom in Atlanta, Sewell had a natural opportunity to elevate its own branded space as one of the brand's retail partners — creating a more immersive experience for customers who are actively exploring kitchen design and appliance decisions, not just comparing specs.

What's New Inside the Redesigned Space?

Two Kitchens, One Seamless Look

The new Living Kitchen is built around two main kitchen displays, plus a separate area dedicated specifically to comparing ranges and ventilation. Martinez describes the new layout as a "clean canvas" — a space intentionally designed to show a fully integrated kitchen look, in both contemporary and transitional styles, rather than presenting appliances as standalone products.

That distinction matters for anyone shopping panel-ready or built-in appliances: it's the difference between seeing a refrigerator on a showroom wall and seeing what that same refrigerator looks like fully concealed behind cabinetry, in a kitchen built to scale.

The renovation extended beyond the Sub-Zero, Wolf and Cove space itself. Sewell also updated the adjoining kitchen vignette featuring Bell Cabinetry, integrating appliances into that display as well, and replaced a traditional-style fireplace with a full-slab design — small details, but ones that shift the whole space toward the more current, pared-back look the rest of the renovation is going for.

An Outdoor Area on the Way

Sewell is also building out its outdoor appliance offering, driven in part by how much of the year Atlanta-area homeowners spend cooking and entertaining outside. The showroom already features an outdoor patio display with grills, under-counter refrigeration, ventilation, and storage. A dedicated outdoor product expansion is planned, with the physical space already in place and ready for new units as they become available.

Who Designed the New Living Kitchen?

The space was designed by OPN Architects. Materials and finishes were sourced from a range of industry partners: flooring and backsplash from Transceramica, TileBar, and Bedrosians; countertop surfaces from UMI and Cosentino; hardware from Signature Hardware; and decorative lighting from Visual Comfort and Corbett Lighting by Hudson Valley.

One note on how the design decisions were made: the layout and selections — floor to ceiling — were handled by Sub-Zero, Wolf and Cove's dedicated renovation team. Sewell's role was providing the footprint and negotiating how much space other represented brands would get within it. That's a meaningful distinction for anyone assuming a dealer showroom reflects only the dealer's own design point of view — this one is a genuine collaboration, with Sub-Zero, Wolf and Cove driving the design vision.

What Products and Technology Will You See?

The redesigned Living Kitchen showcases the current Sub-Zero, Wolf and Cove product portfolio — approximately 86 products plus accessories — spanning food preservation, precision temperature control, cooking technology, and connected features. There are no exclusive or first-to-market products on display currently, but the space was intentionally designed with the flexibility to accommodate future product introductions as they're released.

A few specific features Martinez called out from his own walk-through of the new products:

• Guided cooking programs

  on ovens and speed ovens — select a dish, and the appliance sets its own cook settings.

• Wi-Fi-enabled remote monitoring

  across ovens and refrigeration.

• A new ice-maker format

  producing large, square ice cubes, which Martinez expects to be popular with customers who entertain.

• Advanced water filtration

  in refrigeration units.

• Sabbath mode

  availability, relevant to Sewell's Jewish customer base.

One opinion worth noting, because it reflects real showroom experience rather than a marketing talking point: the initial display included two induction cooktops in the Living Kitchen. Martinez, who oversees the space day to day, plans to convert one back to a live gas range after the launch event — his read on the Atlanta market is that customers respond to seeing an actual flame, and that gas remains the stronger local seller even as induction has real demand of its own.

How Big Is the New Living Kitchen? (Quick Facts)

What Will Be Different for Customers, Designers, and Builders?

Martinez is direct about the goal: he wants Sewell's team to be recognized as the local experts on the Sub-Zero, Wolf and Cove brand, so customers don't need to go anywhere else to understand the products — not just see them perform, but have someone who can explain them.

That matters more as the products themselves get more complex. Even with fully smart, app-connected appliances, Martinez's experience is that most customers still need someone to walk them through features like steam-oven programming the first time. The renovated space is built to support that: dedicated areas for comparing ranges and ventilation side by side, a fully integrated kitchen environment to see the finished look, and a team trained specifically on how these systems actually work day to day.

David Martinez
Showroom Manager | Sewell Appliance

What Should You Do If You Want to See It?

If you're in the design or planning stages of a kitchen renovation — or advising a client through one — the Living Kitchen is built specifically to let you compare panel-ready and integrated appliance options in a real kitchen setting rather than guessing from spec sheets. Given how much appliance dimensions and technology have shifted in the past several years, seeing the current Sub-Zero, Wolf and Cove lineup in person, with someone on hand who can walk you through the smart features, is worth the visit before you finalize a kitchen plan.